For interior design firms

Your website, client portal and studio software, on your own domain.

We design your firm's website on your own domain, add a client portal behind it, and set up the studio software your team works in every day, then host and look after all of it for one monthly fee. Your portfolio, your proposals, your invoices and every approval your clients make, in one place, in your name.

Request a call See what you get
Your website
yourstudio.com
Your portal
yourstudio.com/portal
Portal emails
sent from your domain
What your firm gets

One system, designed around how your studio works.

A professional face for your clients, a place to show your work, a clear view of your own business, and a client experience that makes you easy to work with. Most studios use separate tools for the website, proposals and invoices, ordering and email. We set them up as one system around your studio, and if your business needs something that isn't here, we build it.

Your imageEvery page, document and email carries your name Your portfolioA website built around your projects, shown at their best Your businessHours, orders, construction budgets and profit, by project Your clientsReview, sign and pay from their phone, on your domain
How it starts

From the first call to launch.

For one-person studios through firms with a full team, including design-build firms that run construction.

A free callNo cost and no obligation. We talk through your studio, your clients and how you work today, and shape the plan around what you need. You see the full cost before any work starts.
Your websiteWe design it around your work. You send your logo, project photos and any write-ups you have, and we shape the rest with you.
Your domain and emailYour domain stays in your name and points to the new site. If you don't have one yet, we register it for you, in your name. We never touch your inbox: your email stays exactly where it is. Only the emails the portal sends, like invites, approvals and invoices, go out from your domain, and replies land in your normal inbox.
Your projects and teamEvery studio is different, so what comes over from your current software, how your team is trained, and the timeline to launch are all planned with you on the call. Projects already underway can finish where they are while new ones start here.
After launchYou publish finished projects from the studio app yourself. For changes to the site itself, tell us and we take care of it. Support is included in the monthly fee.
A professional image

Everything your clients see carries your name.

Your website at yourstudio.com. Your client portal at yourstudio.com/portal. Email from your own address. Proposals, invoices and purchase orders with your logo at the top. Your clients and your vendors deal with one studio, and it is yours.

  • Your logo and colors on the portal and on every document a client signs
  • Invites, approvals and invoices go out from your domain, and replies land in your normal inbox
  • Even the pages vendors use for shipping updates carry your studio's name, not ours
Your portfolio

A website built around your work.

A website designed from scratch around your work: a page for every project, with its photos, the rooms and the story behind them, plus services, about and contact. Your colors, fonts and logo, laid out the way your practice presents itself, so the site shows your work the way you would in a meeting.

  • Designed around how your studio works, with no template underneath
  • Every project gets its own page, with full-size photography and its own address to send to a prospect
  • When a project wraps, it publishes to the site from the studio app, photos and all
Your business

Know where every project stands, and what it earns.

One place for proposals, invoices, purchase orders, shipments, hours, expenses and construction budgets, by project. See what has been approved, what has been billed, what is on its way, and what each project is actually making.

  • Hours logged against each retainer, with what is used, what is left, and what has been finished but not yet billed
  • For firms that build: budget lines, change orders and draws, with what is paid and what is left on every line
  • Design fees, product margin, hours and costs add up per project, so you know which jobs pay
A better client experience

Clients review, sign and pay from their phone.

Clients sign in on your domain with the email you invited, and see only their project: selections waiting for a yes, concept boards to react to, proposals and invoices to sign and pay, documents, budgets and deliveries. Every answer is saved in writing.

  • Approve or decline each piece. Every answer is saved with the date, and a change of mind comes back to you to update
  • Sign the proposal and pay the deposit in the same sitting, by bank transfer or card
  • Follow deliveries and find every document without emailing you to ask
The studio app

What your team works in every day.

Your team signs in to the studio app in a web browser to run every project: items and orders, hours, invoices, budgets and the client portal behind them. Every studio's setup is shaped around how it works; here it is with a sample project.

Thursday, October 22
Today
7 things need your attention
New task
Outstanding$14,400.00billed, not yet paid
Unbilled$2,911.90finished, not yet invoiced
Collected this year$22,999.60every client payment
In transit3shipments on schedule
Needs attention worst first
$2,911.90 of finished work has never been billedExpenses never rebilled and delivered pieces with no invoice
Open unbilled
Counter stools are past their order-by dateVerde Residence · install Mar 14 · 10-week lead time
Past due
Pay Arteriors the $3,940 balanceHalden chandelier shipped · balance due on delivery
Open order
$99.60 of sales tax is ready to fileCollected in September
Sales tax
Furnishings proposal is waiting for a signatureVerde Residence · sent 3 days ago
View proposal
This week
Thu 22Site visit · Verde Residence
Fri 23Follow up with Ferguson on PO-1042
Mon 26Delivery · wool area rug 9x12
Wed 28Selections review · Hilltop New Build
Today: what needs attention across every project
Verde Residence
Whole-home furnishings and a kitchen remodel in Scottsdale
Active
OverviewItemsOrdersProposalsSchedule
ItemOrder byCostStatus
Living room
Halden chandelierArteriorsOrdered$3,100Ordered
Wool area rug 9x12LoloiNov 21$2,400Not started
Kitchen
Counter stools (3)Four HandsPast due$1,350Order now
Cabinet hardwareEmtekDec 4$650Not started
Primary bedroom
Sconce pairVisual ComfortOrdered$840Ordered
A project's items by room, with order-by dates and status
Verde Residence
Construction budget
Export PDF
Contract$876,688.50hard cost, tax, fee, changes
Paid$441,350.003 draws certified
Remaining$435,338.5050.3% complete
LineRevisedPaid
Framing labor and materials$186,000$186,000
Trusses and sheathing$64,200$64,200
Rough electrical$52,800$26,400
Kitchen cabinetryChange order 1 · pantry expansion$101,300$53,050
Tile and stone$74,300$0
A construction budget: contract, paid and remaining
Your own domain

One address for your clients, and it is yours.

Most studio software hands your clients a link to somebody else's website and a login page with somebody else's logo. We put all of it behind your domain, so the studio your clients see online is the same one they hired.

Most studio software
  • Clients log in at a link to another company's site
  • The portal shows their logo next to yours
  • Approval emails arrive from an address your clients don't know
  • Your website lives somewhere else entirely
  • The address disappears when the subscription does
Serenza
  • Your website at yourstudio.com, your portal at yourstudio.com/portal
  • Your logo, your colors, nobody else's name
  • Portal emails sent from your domain, replies to your own inbox
  • Site, portal, vendor pages and email, all on one domain
  • The domain stays registered in your name
Where it started

Built by designers, for designers.

Serenza grew up inside DDW Designs, a residential interior design practice in Arizona. Its website and client portal live at its own domain, ddw.studio. Its clients approve selections, sign proposals and pay invoices there. The same system that runs that studio is the one we set up for you.

A note from the founder: Serenza was built inside a working design studio, on real projects, real clients and real invoices, long before it was offered to anyone else. Every feature here earned its place by making that studio run better and look sharper to its clients. We build yours to the same standard.

Quade, founder · quade@serenza.io

  • One address for everything.The studio's website and its client portal share one address. Clients bookmark it once.
  • Clients on their phones.Selections, proposals, invoices and deliveries, approved and signed from wherever the client is.
  • Built on real orders.Purchase orders, shipments and tracking were built order by order against real projects.
  • Built on real projects.Every screen on this page comes from software a working studio uses with its own clients every day.
Behind the scenes

The software behind it.

Everything your team works in day to day, grown feature by feature from what a working studio needed. Tap any one for the detail and a screen from the app.

Proposals and E‑Signatures

A typed name and drawn signature, timestamped, and the deposit flagged ready the moment they sign.

Selections and Options

Clients say yes or no to each piece, or pick one of several, and every answer is saved with the date.

Concept Boards

Clients react to every image from their phone. Loved pieces become project items in one click.

Client Questionnaire

The first-meeting questions, answered in the portal before you ever sit down.

Client Decision Record

Every client decision as a timestamped PDF, and disputed card charges answered with the signed evidence.

Unbilled Work

Every dollar you've finished but never billed, in one total, with a Draft Invoice button on every line.

Order Deadlines

Every unordered piece gets its order-by date, with a warning before it threatens the install, not after.

Shipping and Deliveries

Every shipment on one board, with carrier status and ETA refreshed daily.

Quote Import

A vendor quote, or a photo of one, comes back as line items grouped by room, for you to review.

Product Library

Every piece you've sourced, with cost, lead time and photo. Paste a product link and the item drafts itself.

Meeting Notes

Decisions, open questions, and action items with owners. The ones you tick become project tasks.

Schedule and Calendar Sync

Tasks, deliveries and follow-ups on one calendar, kept current in Apple, Google or Outlook.

Expenses, Receipts and Mileage

Photograph a receipt and it fills itself in. Mileage computes the deduction for your CPA.

Sales Tax

Tax collected month by month, a Mark Filed button for each remittance, and a watchlist for gaps.

Construction Budgets

Budget lines, change orders and draws, with what is paid and what is left on every line.

Every feature here is included for every studio. Request a call
Switching

Switching from another platform.

Your domain stays where it is registered and points to your new site, and your existing email keeps working as it does now. Projects already underway can finish where they are while new ones start here.

  • Your portfolio moves onto the new site with its photos, and every project gets its own page
  • Paste a kickoff email and the studio app drafts the project, rooms, starter items and proposal for you to review
  • Open vendor quotes come in with Quote Import: the PDF becomes line items grouped by room, checked by you before anything is added
FAQ

Common questions.

Will my clients ever see Serenza?

No. Your website, your portal and your vendor pages live on your own domain, and client email goes out from it under your studio's name. Clients sign in with the email you invited, see only their project, and have nothing to install. The only place our name appears is the studio app your own team signs in to.

Do I need to already have a domain?

No. If you don't have one yet, we register it for you, in your name, so it belongs to your studio from day one. If you already have one, it stays in your name and points to the new site, and your email keeps working exactly as it does now.

What does it cost?

Setup is a one-time cost, set by what your studio needs. After that there is one monthly fee for the whole firm, not per person, covering hosting, the studio software for everyone on your team, your client portal, portal emails from your domain and support. The call is free, and you see the full cost before any work starts.

How do clients pay?

Clients sign the invoice in their portal and pay right there, by bank transfer, with a capped fee you can cover or pass on to the client, or by card at the processor's own rate with nothing added on top. The money settles into your studio's own Stripe account, the payment service we help you open or connect during setup. If a client ever disputes a card charge, the signed invoice and delivery evidence are filed with the bank automatically.

What if I need something that isn't here?

Tell us. Every website is designed around your business, and the studio software grew the same way, one feature at a time, from what a working studio needed. If your firm needs a page, a workflow or a report that isn't here yet, we build it for you.

Request a call

Tell us about your studio.

Send a note and we'll reply the same business day to set a time. The call is free, with no obligation, and shaped around what your studio needs: a walk through a working studio's website, portal and studio app, and a straight answer on what would fit yours.