Serenza Guides
The business side of beautiful work.
Practical, numbers-first guides on running the business side of an interior design studio, written by the team behind Serenza. No fluff, no keyword soup, just the operational half of the craft.
Billing
How should interior designers charge?
Markup, hourly retainers, and per-square-foot fees: the math behind each model, when each wins, and how healthy studios mix them.
Purchasing
FF&E procurement from spec to install
Specs, written approvals, purchase orders vendors actually open, and the order-by date calculation that saves installs.
Money
Sales tax for interior designers
The resale certificate loop in plain language: what gets taxed, deposits and timing, and the monthly discipline that prevents audit pain.
Choosing software
How to choose studio software, fairly
What Studio Designer, Programa, DesignFiles, Mydoma, and Houzz Pro each do well, what to verify, and the four questions that decide it.